Amazon School of Copywriting

Posted on May 18, 2008

I’ve started writing copy for some of my clients…
While doing some research online, I stumbled across this great video by Jay Abraham that I’d like to share. It shows how to use Amazon.com reviews as a shortcut for generating the list of benefits needed for writing brilliant copy.

Tags: copywriting

2 Responses

  1. Meredith Eisenberg
    August 30, 2008

    David…

    Very smart. I also like to go to salespages promoting products that are similar to mine — just to see what they think the benefits are.

    Anyway, I’m tagging you for my meme — go to http://yellowhighlighterva.com/2008/08/30/tag-im-it/ for more information on how to play :)


  2. Gerald S.
    November 1, 2008

    David,
    Thanks for posting Jay’s great video on Amazon. I have a lot of respect for Jay A. as I went through his Protege Program about 20 years ago. Jay is a master marketer and it is great to hear him expound on how to use amazon to write great copy. I will definitely look at amazon the next time I need to write an article or sales letter. :)


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